H.storiesLuxury event agency

The luxury event agency in Paris producing for Louis Vuitton, LVMH and Loewe

From concept to show control, we handle your event end to end. All that's left for you is to welcome your guests.

  • 34 events produced for Louis Vuitton
  • 15+ fashion shows for LVMH, Duran Lantink and Ronald van der Kemp
  • One event experienced live in 7 cities
  • 24 hours to go from 300 to 700 guests during Fashion Week
Tell us about your projectYour first conversation is with our managing director, with no commitment.
Fête de la Musique produced by H.stories for Louis Vuitton — cocktails, musicians and guests
Louis VuittonFête de la Musique · Paris
350+events produced since 2014
34events for Louis Vuitton
15+fashion shows for LVMH, Duran Lantink and Ronald van der Kemp
7cities connected live for a single event
What you gain

Three things you'll no longer have to do

Manage the suppliers

Venue, scenography, catering, technical production, security, invitations. A single point of contact coordinates everyone involved.

Make decisions in a rush

An organisation robust enough to absorb last-minute changes without ever compromising the quality of the final result.

Explain your brand

More than eleven years serving the great luxury houses: we know their codes and their standards. You don't have to explain them to us.

The houses that entrust us with their events

LVMHLouis VuittonLoeweKenzoRabanneEssilorLuxotticaMoët HennessyL'OréalRonald van der KempDuran Lantink
Our work

Houses that come back, season after season

Thirty-four events for Louis Vuitton, Ronald van der Kemp's shows since 2024, four editions of the EssilorLuxottica press days. Here are a few of them.

Louis Vuitton, Cruise Collection — produced by H.stories
Louis VuittonCruise CollectionTwo boutiques at the same time. Seven new events entrusted to us right after.
Ronald van der Kemp haute couture show produced by H.stories
Ronald van der KempHaute couture showsEvery season since 2024. Scenography, lighting and show control.
Louis Vuitton, SS19 aftershow — produced by H.stories
Louis VuittonAftershow SS19From 300 to 700 guests in 24 hours, without postponing or scaling down the production.
Fashion Week dinner produced by H.stories for Loewe at the Musée national de la céramique, Sèvres
LoeweFashion Week dinnerA highly artistic dinner at the Musée national de la céramique in Sèvres, with caterer Balboste.
Louis Vuitton × FIFA 2018: the official trophy trunk and footballs, set-up produced by H.stories
Louis VuittonFIFA World Cup 2018An activation around the official trophy trunk, designed and produced in five days.
EssilorLuxottica press days produced by H.stories: the Ray-Ban wall
EssilorLuxotticaPress daysFour editions, from Ray-Ban to Persol: each brand keeps its own world within a shared scenography.

Eight events, eight different formats

A haute couture show, an activation at Galeries Lafayette, a tasting in Bordeaux, a campus opening, a set-up aboard a superyacht in Monaco. Each film shows the build and the event itself.

The library salon empty before the show: benches lined up, seating cards in place, curtains openBefore
The same salon during the Ronald van der Kemp show: a model in a green sheath dress on the runway, in front of the same curtains and chest of drawersDuring
Hôtel d'Avaray, January 2025

A private mansion salon, a haute couture collection

To present his Spring-Summer 2025 haute couture collection, made entirely from upcycled materials, Ronald van der Kemp chose the salons of the Hôtel d'Avaray. Curtains, a chest of drawers, benches: a historic setting, nothing like a runway.

We designed a bespoke scenography, fine-tuned the lighting to the millimetre and ran sound and lighting control throughout the show, in front of an international audience. Last-minute changes? We took care of them.

“Very very happy here! We will be back!!!” He came back: we have produced every one of his shows since.

Before, during: the same salon. Ronald van der Kemp show, haute couture Spring-Summer 2025.

How we work

Four steps, one point of contact

01

Listening and scoping

Your first conversation is directly with our managing director. A consulting session: your goals, your brand identity, and a realistic first look at the budget.

02

Concept and scenography

Art direction, spatial design, immersive technology: every visual perspective is designed to elevate your message.

03

Production and coordination

Venue selection, technical supervision, guest management, supplier coordination. We take care of the entire organisation.

04

Show control on the day

Sound, lighting, filming, livestreaming. Built-in responsiveness for any incident or last-minute change.

Produced in-house

Livestreaming and studio broadcasts, no subcontracting

Where many agencies subcontract filming, we produce it ourselves. In practice: our control room runs the cameras, the vision mixer, sound and broadcast from a single desk, and remote sites receive an interactive video return rather than a simple stream.

For the LIVE association, we connect up to 7 cities simultaneously. A hybrid event doesn't turn into a coordination project between three suppliers: one point of contact, one control room.

7cities connected simultaneously in interactive live links
1single control room for every site
0subcontracting in the filming chain
The H.stories team in the control room, in production polos: vision mixer, multi-site returns and live broadcast
Our commitments

Five things we never compromise on

Flawless

An event happens once, so we rehearse beforehand

We handle technical tests, rehearsals and overall show control on the day. In Louis Vuitton's own words: “flawless execution”.

Detail

Every detail is thought through and executed with precision

Lighting, texture, placement, timing. Nobody notices a setting that's right; everyone notices the one that's missing.

Afterwards

What your guests take away

An event doesn't end when the room empties: it lives on in what your guests say about it.

Responsiveness

During the preparation, not just on the day

A single point of contact, dedicated to your project, who supports you from start to finish and keeps you informed at every step.

Scale

Up to 2,000 guests, and 7 cities at once

Our largest capacity to date: 700 people at a Louis Vuitton aftershow, 400 of them added 24 hours before. In broadcast, 7 cities connected live.

What our clients say

When nothing goes to plan

Louis VuittonAftershow SS19
“Going from 300 to 700 people in 24 hours was really not easy, and Hicham managed it with great skill. I was impressed once again!”
Association LIVEMasterclass — six-city live link
“Well done to H.stories for mobilising a full team in six different cities within 48 hours. No one else would have taken on this challenge, given how complex the operation was.”
Louis VuittonLouis Vuitton × FIFA 2018
“Well done to Hicham for taking on this challenge in five days after a last-minute change. We had contacted several agencies and only H.stories responded so quickly.”
SophieStore Director, Louis Vuitton, avenue Montaigne
“We have been working together for four years to bring in-store events to life, and Hicham always comes up with original ideas we would never have dared try elsewhere.”
Hicham Abboub, founder and managing director of H.stories, in front of Reims Cathedral
The founder

Your first point of contact will be Hicham Abboub

H.stories is a boutique agency, creative and responsive. This isn't a slogan: the first conversation about your project is directly with its managing director.

More than eleven years producing for the great luxury houses. On shoots and in the control room alike, he is on site, overseeing quality and last-minute details.

Hicham Abboub — founder and managing director

First conversation

Let's talk about your next event

Your first meeting is with our managing director.

  • No commitment on your part
  • You leave with a budget estimate

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Frequently asked questions

What we're asked most often

What types of events do you produce?
Exceptional dinners in historic or exclusive Parisian venues, intimate or creative shows for fashion houses, product launches, gala evenings, immersive seminars or corporate conventions with emotive scenography, and hybrid events livestreamed across several cities.
Do you work outside Paris?
Yes. Rooted in Paris, we are regularly commissioned across France — Lyon, Marseille, Nice, Cannes, Aix-en-Provence, Montpellier, Toulon, Bordeaux, Lille, Reims, Le Havre — and internationally, in Geneva, Monaco, Milan and Dubai. Thanks to our partner network, we guarantee the same creative and operational standards.
How do you choose a prestigious venue?
Based on several criteria: architectural aesthetics, consistency with the brand's world, technical capacity, guest comfort and scenographic potential. A private mansion in the heart of Paris, an iconic museum or a reimagined artistic space: every venue becomes a narrative setting for your event.
What happens if something unexpected occurs on the day?
Responsiveness is built into how we work: any incident or last-minute change is handled. Our watchwords: peace of mind for the client, seamless delivery.
Why don't you provide free creative proposals?
Because we are a boutique agency focused on quality and creativity: we don't respond to creative tenders for free. No creative proposal outside a defined engagement; the first conversation, however, comes with no commitment.