H.stories imagined and produced a intimate and upscale dining for the Italian brand Persol, on the occasion of the international launch of its campaign The Drive Within. This exclusive event, organized in Paris, brought together influential guests from the world of fashion, lifestyle and photography, including Pedro Winter, Alexandre Grynszpan, Gaia Weiss, Vassili Schneider and Marlon Magnée.
In a place that is both elegant and discreet, our event agency designed a immersive and warm scenography, true to the spirit of the campaign: authenticity, passion and creative freedom. The ambiance, inspired by Italian roads and the vintage spirit of Persol, offered a unique setting to reveal the essence of the brand through gastronomy, light and sound design.
This event allowed the brand to strengthen its presence on the luxury market in France, while creating a strong emotional experience for its guests and partners. Thanks to the narrative and visual coherence of the device, The Drive Within has established itself as an elegant and striking activation in the Parisian landscape of prestigious product launches.
For the countryside The Drive Within, H.stories designed a full brand experience, combining scenographic design, logistics, flow management and media coordination. The dinner was held at Thoumieux Brewery of the center of Paris, revisited with an aesthetic reminiscent of Italy in the 1960s. The teams ensured the technical production, the artistic direction. This approach illustrates H.stories's ability to create bespoke high-end events, adapted to the DNA of each house.
“Good job, frankly it was great from start to finish. I really felt the spirit of the campaign, good-natured, with the brand's friends. Congratulations for this work because I am often bored in this type of evening, but I stayed there until the end. And I was confident about my bike and my helmets, with Hicham personally managing their removal.”
This signed return Dimitri Coste, Ambassador Persol, testifies to the professionalism, rigor and creativity from the H.stories team. The evening was distinguished by its logistical fluidity And his Sense of detail, qualities that characterize the agency for all of its projects in the luxury and fashion sector.
