After designing the world guidelines for Italy, the United Kingdom, Spain, France, Mexico, Brazil, South Korea, Japan, India, Singapore, the United States, Germany and Thailand, we designed and produced the Press Days in Paris. We created an event concept around the EssilorLuxottica galaxy. The objective here was to highlight the institutional brand EssilorLuxottica, which includes Rayban, Oliver Peoples, Persol, Oakley, Arnette, Starck, Nikon, Stellest, Transitions, but also licensed brands Gucci, Versace, Transitions, but also licensed brands Gucci, Versace, Prada, Armani, Miu Miu, Michael Kors, Ralph Lauren, Vogue, Burberry, Dolce & Gabbana, Tiffany & Co. Hence, the idea of Galaxy created a dynamic allowing to explore the singularities of each brand during an experiential journey across different planets. We decided here to mainly highlight the MIRORMOON planet corresponding to all luxury brands. A planet with skylights, a game between mirror and reflections.
During this event, H.stories highlighted a work of materials, textures, and reliefs in order to put forward trends: Pigmented earth/Bio Tech Nature/Living creativity. This work required several intense weeks of work, and was carried out in an extremely short time frame (<4 weeks to design and produce this device) with very difficult logistical constraints. We are known for taking on challenges and carrying out complex event activations in Paris but also around the world.
