After designing the world guidelines for Italy, the United Kingdom, Spain, the United Kingdom, Spain, France, France, France, France, France, France, France, Mexico, Brazil, Brazil, Brazil, South Korea, Japan, India, Singapore, the United States, the United States, Germany, and Thailand, we designed and produced the Press Days in Paris. We created a concept around the EssilorLuxottica galaxy. The objective here was to highlight the institutional brand EssilorLuxottica, which includes Rayban, Oliver Peoples, Persol, Oakley, Arnette, Starck, Nikon, Stellest, Transitions, but also licensed brands Gucci, Versace, Transitions, but also licensed brands Gucci, Versace, Prada, Prada, Armani, Armani, Armani, Armani, Armani, Miu Miu, Miu Miu, Michael Lors, Ralph Lauren, Vogue, Burberry, Dolce & Gabbana, Tiffany & Co. The idea of Galaxy thus created a dynamic allowing to explore the singularities of each brand during an experiential journey across different planets. We decided here to mainly highlight the MIRORMOON planet corresponding to all luxury brands. A planet with skylights, a game between mirror and reflections.
A work of materials, textures, and reliefs in order to put trends forward: Pigmented Earth/Bio Tech Nature/Living Creativity. This work required several intense weeks of work, and was carried out in an extremely short time frame (<4 weeks to design and produce this event) with very difficult logistical constraints. We are known for taking on challenges and carrying out complex event activations in Paris but also around the world.
