For the spring-summer 2023 collection, EssilorLuxottica renewed its confidence in H.stories, for the design and production of its Press days in Paris. This annual event, which has become an unmissable event for journalists and partners, brings together the group's biggest brands around a joint staging. The objective: to present the new eyewear lines in a coherent, elegant and experiential visual universe.
H.stories has imagined a immersive scenography, modular and bright, allowing each brand to, Ray-Ban to Prada via Persol, to maintain its uniqueness while being part of a common artistic direction. The spatial concept, designed around the fluidity of the course and visual comfort, offered a natural and intuitive circulation between the various presentation spaces.
The agency provided artistic direction, technical coordination and the complete production of the event. The challenge lay in the ability to unite a multitude of brand identities, each with its own aesthetic and requirements, in a single space. Thanks to meticulous management and a demanding creative approach, H.stories was able to reconcile logistical precision and artistic expression. The experience has made it possible to promote the products while strengthening the coherence of the EssilorLuxottica group. These press days confirmed H.stories's position as a leading event agency in the luxury and fashion sector, capable of orchestrating complex productions with elegance, efficiency and impact.
The EssilorLuxottica SS23 Press Days brought together the group's biggest brands in Paris for an immersive and highly scenographed presentation. The event aimed to create a fluid experience between the worlds of brands while strengthening the visual coherence of the group. H.stories has designed a lighting and layout device that is both functional and aesthetic, allowing each collection to be presented accurately and elegantly and luxury.
“For the fourth year in a row, H.stories has been able to support us with creativity and a sense of detail, despite the complexity represented by the union of numerous brands and as many different interlocutors to convince. Congratulations to Hicham and his teams for their professionalism and commitment.”
This testimony illustrates the lasting relationship of trust between H.stories and EssilorLuxottica, based on requirement, precision and the ability to deliver consistent experiences at scale.
