For the Christmas brunch of Louis Vuitton, H.stories imagined a magical and immersive scenography, inspired by the creative universe of the late Virgil Abloh, then artistic director of the house. The space of the store on Avenue Montaigne in Paris has been completely redesigned to immerse guests in a magical and refined atmosphere.
Les Light games And the festive decorations have transformed the store into a real haven of christmas, where every detail evoked the poetry and audacity specific to the House of Louis Vuitton. From floral arrangements to light installations, everything has been designed to offer a warm, elegant and unexpected moment.
Our team provided the artistic direction, the scenography and the complete production of the event, in close collaboration with the Louis Vuitton teams. The objective: to create a sensory experience that brings collections and space into dialogue, in perfect visual and emotional harmony. This Christmas brunch fully illustrates the expertise of H.stories, a luxury event agency recognized for its ability to combine creativity, rigor and a sense of detail. We imagined a tailor-made experience where each element, from light to music, contributes to coherent storytelling, true to the spirit of the House.
The scenography was designed to combine refinement and originality, while respecting the visual identity of the Montaigne store.
Our teams worked on a warm lighting, a palette of natural textures and artistic floral decorations, evoking both Christmas and Parisian modernity.
The result: an immersive atmosphere that made it possible to transform a point of sale into a high-end event space, without breaking with the daily lives of customers.
“Congratulations to Hicham and his teams for their precision work. Four years of working together to boost in-store events, and Hicham always comes up with original ideas that we would never have dared to do elsewhere.”
Sophie, Director of the Avenue Montaigne store
This testimony illustrates the lasting relationship of trust between H.stories and Louis Vuitton, based on creativity, rigor and a thorough understanding of the expectations of the luxury sector.
