On the occasion of Paris Fashion Week SS23, H.stories had the pleasure of designing and producing an influencer press event for the American brand LoveShackFancy. This event, held at the prestigious Ritz Paris, highlighted a very flowery and very pink atmosphere, perfectly reflecting the brand's codes. The evening took place in the sumptuous Vendôme suite at the Ritz, offering an exceptional setting for a chic and glamorous evening. The romantic and feminine atmosphere of LoveShackFancy has been carefully embodied through elaborate floral decoration, creating an enchanting environment for guests.
We have designed several devices to maximize the impact of this cocktail party. The decor, with its floral arrangements and giant pink balloons, was carefully designed to reflect LoveShackFancy's refined and romantic aesthetic. The guests, composed of journalists and influencers, were able to enjoy an elegant and sophisticated setting, perfectly in line with the image of the brand. The evening was punctuated by memorable moments, where every element, from the music to the layout of the spaces, was orchestrated to offer a unique experience.
