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For this fashion event activation on the occasion of Paris Fashion Week, H.stories proposed a place with a strong cultural identity: Chez Moune, the first Parisian cabaret entirely dedicated to women, recently renovated while maintaining its historical DNA. Located in the heart of the 9th arrondissement, one of the busiest epicenters during Paris Fashion Week, this iconic space was a setting perfectly aligned with the edgy and pop-culture image of the three partner brands (Notion Magazine, Notion Magazine, Juicy Couture and Urban Outfitters). The choice of location was an integral part of the creative concept: telling a story through space, cultural context and the symbolism of heritage.
We provided full support for activation, from design to operational deployment: artistic direction, technical production, public relations and guest management. The immersive scenography, designed as a live extension of the brand, quickly generated a lot of enthusiasm: nearly 650 people showed up at 8 pm, creating a real queue outside. The artistic program, with BR3NYA, SKYLERMYLER and VANESSA MARIA, helped transform the event into a strong cultural moment, rooted in the spirit of Paris Fashion Week, combining performance, visual identity and social experience.
Chez Moune is not a simple venue event management is a Parisian cultural symbol steeped in history and perfectly aligned with the DNA of the invited brands. Its location in the heart of the 9th arrondissement, at the crossroads of Parisian nightlife and lifestyle spaces, guarantees a very strong attractiveness during the PFW. This type of location allows H.stories to create one activation experiential, where space tells as much as programming.
The Juicy Couture teams praised the flawless execution of the event and the overall management of all the key components (concept, BY, technique, location, coordination).
“Thanks a lot guys it was well executed and we are so grateful you could take care of everything:PR, invitation, venue scouting, technical... much love from London.”
A testimony that confirms the quality of organization and control of activations modus Internationals in Paris. This fashion activation in Paris is part of H.stories's expertise in fashion and lifestyle event production, from the search for iconic places to the scenography and tailor-made artistic direction.
