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As part of their first event in France, Notion Magazine, one of the most important media in urban music, chose H.stories to design and produce their activation in partnership with the Juicy Couture brand and the international group Urban Outfitters. We thus chose a mythical and historic club, freshly renovated, whose space we had full control of.
We proposed a unique and historic place in the heart of the most lively district during Paris Fashion Week, in the 9th arrondissement. Chez Moune was the first Parisian cabaret dedicated solely to women. It has recently been completely renovated while maintaining its historical DNA. This place was perfect for the needs of this event activation. We thus took care of the entire activation by thinking of the concept, production and public relations. The event was such a success that nearly 650 people showed up at 8 pm at the door of the establishment. The performers chosen for the occasion were: BR3NYA/SKYLERMYLER/VANESSA MARIA
