As part of the movie I WILL- Teddy Riner, Underarmour entrusted us with the press launch in Paris. During this event, we wanted to offer a very specific creative atmosphere, by immersing guests in a completely refurbished artistic space. The aim here was to surprise journalists by inviting them to the crossroads of the two worlds. To do this, we have developed a space aimed at merging the brand's underground universe with the atypical and charismatic personality of Teddy Riner. The guests were invited to live an immersive experience through a sound, visual but also olfactory and gustatory device.
