For the launch of its new campaign, Under Armour appealed to H.stories to design a immersive experience unpublished around Teddy Riner, an emblematic figure of French sport and global ambassador of the brand.
The objective: to create an event capable of translating the power of sport in emotional and sensory language. In collaboration with the brand's communication teams, H.stories imagined a rhythmic scenography, inspired by discipline and determination specific to Teddy Riner.
From design to artistic direction, including technical coordination and audiovisual production, each element has been designed to offer a an experience that is both inspiring and spectacular, in perfect harmony with the values of Under Armour.
H.stories did not just produce the event: the agency also participated in creating the storyboard for the launch film, ensuring aesthetic and narrative continuity between the video and the press conference. The world of the film was thus recreated in the physical space, offering guests, journalists and partners a total immersion in the concept. Thanks to precise flow management, interactive scenography and smooth production management, the event generated remarkable media success.
The event was designed as a immersive experience at the crossroads of sport, design and storytelling. H.stories has imagined a dynamic scenography, inspired by the discipline and power of Teddy Riner, in order to visually transcribe the values of performance and excellence specific to the Under Armour brand.
In addition to artistic direction and production, the agency also contributed to launch movie storyboard, ensuring perfect continuity between the video, the press conference and the brand universe. The result: a coherent, fluid and emotionally strong experience that impressed guests, media and partners.
“A big thank you to H.stories for this immersive experience of exceptional quality. The team was able to understand our values and translate them into a powerful and inspiring staging.”
This return of the Under Armour teams illustrates the depth of collaboration and quality of execution.
The event exceeded all expectations:
These results confirm H.stories's ability to create high-impact devices, where strategy, creativity and operational excellence combine to sustainably strengthen the brand image of its customers.
