Fashion show production in Paris
A fashion show is much more than a clothing presentation: it is a key moment to showcase a brand, win over an audience and capture the attention of professionals. At H.stories, we design tailor-made fashion shows where every detail serves your brand's universe, whether it is an established house or a new brand entering the fashion world. We work for luxury brands as well as for independent designers.
Organizing a fashion show follows a different logic from other events: everything converges on about fifteen minutes, and nothing can be fixed once the first look has walked. That is what makes the preparation so particular: from the front row, the slightest approximation shows.
H.stories organizes your fashion show from the very start and helps you imagine a concept that matches your goals. Whether for a collection launch, a communication campaign, a press presentation or a charity event, we create fashion shows that tell a story and convey your world.
If you think of your show as a narrative rather than a sequence of looks, every decision becomes easier to make: a theme, music, a set, and pieces that take on their meaning within this whole. These elements must be defined before looking for a venue, and aligned with the values of the house. If you wish to present, for example, a capsule between two seasons rather than an entire collection, the format changes: fewer looks, a smaller venue, a lighter budget.
Organizing a fashion show requires perfect coordination between different service providers and careful management of the many logistical details. At H.stories, we select iconic venues that enhance your show and strengthen the visual impact of your events. We also manage the technical teams, models and stylists, making sure that everyone involved contributes to the success of the show.
In addition, we create immersive staging with dynamic lighting, video projections and custom soundtracks. Lighting, logistics and staging are prepared in a coordinated way: this is what guarantees a smooth show, where every element heightens the emotion of the audience.
Duran Lantink called on H.stories for the design and production of his first show in Paris, in February 2023. The show made its mark on Fashion Week through its originality and the staging of the pieces with art director Hicham Abboub.
At H.stories, we believe a fashion show should offer its audience an immersive experience. We imagine concepts that integrate cutting-edge technologies and unique artistic performances. Interactive projections put your garments in the spotlight, live performances add a spectacular dimension to the event, and we design immersive scenographies that draw guests into the world of your brand.
We are convinced that fashion and sustainability can go hand in hand. We favor environmentally friendly choices, such as using recyclable materials for sets and working with local partners. This is what appealed to designer Ronald van der Kemp, who entrusted us with his Haute Couture SS24 show at Consulat Paris, then with the following two seasons.
It is also one of the reasons why LVMH entrusted us with the scenography of its fashion shows at the Domaine de Formigé for three consecutive years, including the Young Talent CSR fashion show in Montfermeil. And for Louis Vuitton, with whom we have produced more than thirty-four events, we put our signature on the Fashion Week aftershows in 2018 and 2019.
The fashion shows we have produced
Here is what our teams produced between 2022 and 2025, from Fashion Week to Haute Couture, indoors and outdoors, and what each one required.
- Ronald van der Kemp, three consecutive seasons. The Haute Couture SS24 at Consulat Paris in January 2024, the SS25 at the Hôtel d'Avaray in January 2025, then the FW25/26 in July 2025. For this third consecutive season, the production was complete: model casting, venue setup, lighting and sound design, scenography, showroom.
- Duran Lantink, first Paris show. February 2023, during Fashion Week, a raw space, a radical vision. It was after seeing this work that Ronald van der Kemp entrusted us with his Haute Couture SS24 show.
- LVMH Young Talent CSR fashion show. A show dedicated to young designers, in June 2023 at the Domaine de Formigé, in Montfermeil, on a scenography titled "From Shade to Light": an outdoor show, with the weather risks, safety requirements and press sight lines that this implies.
- Cultures and Creation for LVMH. May 2022, at the same estate, with a botanical concept: beech, olive and hawthorn trees chosen to echo the elegance of the estate.
The brands and fashion houses we have worked with differ in scale and audience, and none resembles the one before: a setup designed for an established house does not suit a designer presenting first silhouettes in Paris. What connects them is the order of decisions we stand for: the concept first, the venue second. We support brands that stand for a different kind of fashion.
Scenography, lighting and music: what makes the difference
Three elements determine the effect produced, and they are prepared together. The scenography frames the presentation: the layout of the runway, the set, the placement of press and buyers, the sight line of fashion photographers. A poorly laid-out runway shows in every image, and it cannot be fixed on the day. For a major show, technical solutions are chosen according to the layout, not the other way around.
Lighting determines what the audience actually sees of the pieces. An upcycled material, an embroidery, a drape do not exist in the same way depending on the color temperature of the light and the direction of the beam. It is a major line item, to be decided early along with the choice of venue: even a remarkable address loses its effect if the lighting is not designed for the pieces.
Finally, music sets the pace of the looks and the atmosphere. For Ronald van der Kemp's Haute Couture FW25/26, the sound design was conceived together with the lighting design: every element, from the soundscape to the lighting, had to enhance the collection and convey the designer's vision.
“I know how hard it was to handle all production with our constraints and needs but it was really great. Thank you so much H.stories team.”Ronald van der Kemp
Contact H.stories for your fashion show
Ready to organize an unforgettable fashion show in Paris? Our team of experts is at your disposal to support you in all stages of creating a unique and tailor-made event.
Request for a quoteOrganizing a fashion show: the most frequently asked questions
From the first show to the tenth, from a small presentation to a Fashion Week show, the process stays the same. It follows six key phases, and each one depends on the one before: to organize an event of this kind, you do not start casting before setting the number of looks.
First, set the concept, the date and the time: the theme, the message, the most favorable moments of the season. Next comes the choice of venue, then the scenography and the runway layout. The model casting is prepared in parallel. Then the technical production: lighting, sound, projections and show control. Finally, outreach to the press and the public. On the day, the welcome and an on-time start make it a success: during Fashion Week, press and buyers attend several shows back to back in a single day.
The venue shapes a large part of the organization: the number of seats, the length of the runway, the lighting, backstage logistics and the arrival of the technical teams.
For an intimate show, a private mansion offers a rare setting: we produced Ronald van der Kemp's Haute Couture SS25 at the Hôtel d'Avaray. If you want symbolic weight, a heritage building or a museum brings it; a former industrial site brings raw contrast; an outdoor estate brings scale, for example the Domaine de Formigé for LVMH. Each address comes with its own list of constraints: the number of people it can host, the ceiling height for projections, electrical power, truck access, permits and safety.
Around the runway, guest circulation matters as much as the sight line. If you already have a specific address in mind, a visit beforehand reveals its real limits, and that is often when you know whether the concept holds. Otherwise, we can help you find one.
It all depends on four items: venue rental, scenography, production and casting. These are the first ones to decide on, and they need to be costed early.
For scenography alone, budgets generally range from €10,000 for a light design in an existing space to €100,000 or more for a complete immersive creation. For emerging brands, a showroom presentation, with a limited selection of looks and carefully crafted lighting, does not carry the same budget weight as a Fashion Week show in a building booked for exclusive use. If you are considering an outdoor format, count on items that an equipped venue does not require: structure, weather protection, power supply.
That is precisely our role as an agency: helping you choose where to put the money so that the result shows. If you would like a ballpark figure, describe the format you have in mind and the number of guests expected.
The lead time depends on the venue, the scenography and the casting. For a standard event, we recommend starting the design phase six months before the date; during fashion weeks, a brief sent early helps secure the right venues and the right teams.
We have also met very tight deadlines. For Duran Lantink's first Paris show, everything happened in a single day, with a complete setup in four hours, starting at 4 a.m., for a show at 10:30 a.m. It is possible, provided decisions are made quickly and the team has already worked together: such a fast setup leaves no margin for error.
If your date is close, don't hesitate to get in touch anyway.
Yes. For Ronald van der Kemp's Haute Couture FW25/26, we handled every step, from model casting to venue setup, including the show and the showroom. Under the direction of Hicham Abboub as executive producer, our team coordinated the scenography, lighting design, sound design and all technical and logistical aspects.
If you are organizing a first fashion show in Paris, support matters all the more. After his, Duran Lantink thanked Hicham "for never letting me down, even when we had to do everything in just one day".
Time on the runway is short; its reach is built afterwards, with the public as well as the press. Multi-camera video capture provides footage that can be used on social media and in specialized media, long after the event.
For your fashion events, the choice of guests matters as much as the show itself: buyers, journalists, content creators and loyal clients do not have the same expectations. Welcoming a buyer is not prepared the same way as welcoming a journalist: a buyer, for example, needs access to the pieces after the show. That is the role of the showroom, which we produced for Ronald van der Kemp.
Think about it from the start, when budgeting the video capture: these are the images that will introduce your pieces on social media, beyond the people who were there.
