Organizing a memorable business launch: A complete guide and event agency tips

4. The 4 key steps in organizing a business inauguration

Step 1: Create detailed specifications

The first step is to draw up precise specifications, a fundamental tool for clarifying all the details of the event:

• Definition of objectives and key messages: H.stories helps to establish a message consistent with the company's vision, taking into account the expectations of the guests.
• Budget and resource assessment: The agency adjusts the project according to available resources to ensure optimal efficiency without compromising on quality.
• Identification of logistical constraints: H.stories anticipates possible logistical obstacles and adapts the schedule accordingly.

Step 2: Choice and layout of the inauguration location

The inauguration location is a central element in providing a unique experience for guests. The H.stories agency helps to choose a space according to the type of guests, the concept and the desired atmosphere:

• Custom scenography: Depending on the location, the agency creates a tailor-made scenography with decorations, interactive areas, and networking spaces.
• Functional layout: Dedicated spaces for speeches, demonstrations, entertainment and catering are integrated for smooth circulation.
• Technical equipment: H.stories ensures impeccable logistics with quality audio, video and lighting equipment.

Step 3: Develop an engaging program

The course of the event must capture attention and provide an immersive experience for the guests. H.stories plans every detail of the program:

• Powerful and inspiring speeches: The agency advises on the content of speeches, their duration and the best timing for maximum efficiency.
• Interactive animations: By integrating innovative animations (virtual reality, thematic photobooth, demonstrations), H.stories makes the inauguration dynamic and memorable.
• Highlights: Plan symbolic moments, such as an official unveiling or a ribbon cutting, that will make an impression.

Step 4: Invitation Management and Media Relations

Good targeting and careful communication are essential to maximize the visibility of the inauguration:

• Selection of guests: H.stories identifies with its partners or those of its client the audiences relevant to the event: customers, influencers, specialized journalists.
• Management of invitations and reminders: The news agency uses tools to monitor responses, manage reminders and ensure an optimal presence.
• Personalized media welcome: H.stories organizes exclusive moments for the media in collaboration with the press teams, by providing them with privileged information and communication materials.

Step 5: Technical and logistical arrangements

The technical logistics of the event is a crucial aspect. H.stories provides expert management to guarantee a smooth event:

• Sound and lighting: The agency ensures that each space is well equipped so that the speeches, animations and projections are perfectly audible and visible.
• Adapted catering: Depending on the audience and the concept, H.stories offers a variety of catering services, ranging from elegant buffets to tailor-made cocktails.
• Back-up plan: Alternative solutions are put in place to mitigate any unforeseen events, guaranteeing the continuity of the event (remote speaking, live broadcast).

‍