For the press presentation of the collection Fall/Winter 2022, H.stories accompanied EssilorLuxottica In the creation and production of a high-end event in the heart of Paris. This event, designed to unveil the group's new collections, brought together journalists and influencers from the fashion and eyewear sector around a refined and immersive experience.
Our event agency imagined a custom scenography, designed to highlight the values of each brand while maintaining overall coherence. The space, structured around immersive areas, allowed each universe to Ray-Ban unto Persol, going through Oliver Peoples, Vogue Eyewear or Giorgio Armani, to express themselves through an elegant, fluid and coherent staging.
Every detail has been carefully studied to offer a unique press experience: precise lighting, contemporary furniture, flow management, and complete technical supervision. H.stories provided artistic direction, logistical coordination and audiovisual production, guaranteeing a perfectly orchestrated press day that met luxury standards. This event illustrates H.stories's ability to combine creativity, technical rigor and attention to detail, in the service of demanding international houses. Through this press day, our team once again demonstrated its know-how in the design of high-end press presentations and public relations, where each element is designed to enhance the brand and seduce the media.
For this global event, EssilorLuxottica chose H.stories to design the international guidelines applicable to all markets. Our team took care of the global production monitoring, while ensuring the complete production of the press launch in Paris. This included artistic direction, scenography, technical coordination, and logistics. Thanks to our methodology, we have succeeded in harmonizing the creative requirements of the group's various brands with impeccable local execution, thus offering one press experience at a time. consistent, high-end and true to the EssilorLuxottica Group's DNA
“Congratulations H.stories for your creativity and flexibility.”
The group's press teams praised the quality of the staging, the fluidity of coordination and the agency's ability to respond to complex constraints while respecting the requirements of each brand. This positive feedback testifies to EssilorLuxottica's renewed confidence in H.stories for the management of its high-end press and public relations events.
