To celebrate the launch of its new collection, Kenzo confided to H.stories the design and complete production of a Pop-up event at Galeries Lafayette Paris Haussmann. The objective: to create an activation that is both fun, daring and faithful to the DNA of the house, a marriage between urban culture and high-end creativity.
H.stories came up with a strong concept: a giant UFO catcher (stuffed toy crane inspired by Japanese games) placed in the heart of the space, immediately attracting visitors with its visual and participative character. This immersive and original scenography has made it possible to breathe life and movement into the retail world, while promoting direct interaction with the brand's products.
Our high-end event agency managed the entire production: from creative design to technical coordination, including logistics, security and the entertainment system. We have focused on a balanced approach between clean design, visual audacity and commercial performance. The result: a high-impact activation that appealed to both internal teams and visitors. Thanks to fluid management and a calibrated scenography, the Kenzo space offered an experience that was at once festive, elegant and fully integrated into the brand's visual identity.
The concept was based on an idea that was both simple and powerful: to transform the shopping experience into a fun and immersive moment. The Giant UFO catcher, installed at the center of the pop-up, attracted attention while strengthening visitor engagement. The scenography was designed in accordance with Kenzo's visual codes, a balance between modernity, audacity and artisanal precision. This example perfectly illustrates our expertise as a high-end event agency, capable of designing experiential devices that combine creativity and commercial efficiency.
The results exceeded expectations:
Thanks to this activation and this idea of UFO catcher, we have managed to increase 70% the conversion rate from our salesmen and to obtain +115% attendance at weekends, as well as an increase in 70% during the week. Thanks to H.stories
This testimony from the Kenzo teams illustrates the power of a well-designed system, capable of combining customer experience and commercial performance. The expertise of H.stories lies precisely in this ability to combining creativity, scenography and measurable impact.
