On the occasion of the launch of the cruise collection designed by Nicolas Ghesquiere, director of the Louis Vuitton women's house, we had to design and produce 3 creative events within the Louis Vuitton Montaigne store, Louis Vuitton Montaigne, Louis Vuitton Champs Elysées, Louis Vuitton Vendôme. We were inspired by concepts from Japanese culture in order to create a beautiful harmony with the collection. Having to launch the Montaigne store and the Champs Elysées store at the same time, we had to think about two different concepts. For example, Montaigne could find a traditional kabuki dancer and a tea ceremony at that of the Champs Elysées.
