On the occasion of the launch of women's perfume Le Jour se Lève, H.stories designed and produced a refined event at the Louis Vuitton Montaigne boutique. The aim was to create an immersive sensory experience that reflected the luminous and fresh essence of the fragrance.
In the Montaigne boutique, a scenography inspired by dawn has been set up, with soft light effects and floral installations evoking the olfactory notes of the perfume. A trio of classical musicians — violin, cello and harp — accompanied the experience, offering a delicate and elegant musical ambiance.
On the catering side, typical French sweet and savory items were offered, including macarons under a bell, fresh fruit and meringues, in harmony with the freshness and delicacy of the fragrance.
We were responsible for the design and production of the event, creating a theme that reflected the freshness and luminosity of dawn, like the Le Jour se Lève perfume. Every detail has been carefully thought out to offer guests an immersive and memorable experience, showcasing the olfactory universe of the new Louis Vuitton fragrance.
