For the FW21 Press Day, Luxottica told H.stories the design and staging of a immersive press experience, designed to reveal the new collections of the season. Our team has developed a custom event scenography, based on the visual DNA of the group's brands. Light effects, narrative paths, harmonization of worlds, management of environments: each space has been carefully orchestrated to offer journalists a clear, coherent and impacting reading of the FW21 collections.
For this FW21 edition, H.stories had to meet a double challenge: Luxottica's budgetary constraints and an extremely tight installation schedule, requiring the entire scenography to be mounted between 5 p.m. and 5 a.m. Thanks to our expertise and a well-established team, we have transformed a raw space into a high-end event, visually strong and perfectly aligned with the values of the group. This ability to combine aesthetic requirements, logistical agility and respect for customer requirements has strengthened our lasting collaboration with Luxottica. Following the success of this event, the brand called us back to conduct all of their following press events, confirming the full confidence placed in H.stories.
We start by analyzing the DNA of brands and the goals of Reveal press. Then we imagine a Narrative journey : zoning, atmospheres, light, product staging, product staging, guest traffic, photo opportunities... Our team is creating a elegant, coherent and immersive scenography, designed to enhance collections and facilitate the work of journalists. For Luxottica FW21, each universe has been designed to reflect the visual identities of brands while guaranteeing a harmonious whole.
Congratulations H.stories for your work and for adapting to our budget and our constraints, in particular this edit from 5 p.m. to 5 a.m.
This testimony reflects the enduring trust established between Luxottica and H.stories, based on our ability to manage complex installations while maintaining aA high level of creative requirements.
