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To mark its 60th anniversary, Krys chose to entrust H.stories with the design and production of an immersive press activation in the heart of Paris. Conceived as a living celebration of six decades of style and craftsmanship, the event unfolded as a curated journey through the brand’s DNA.
At the heart of the experience, H.stories orchestrated three distinct universes: FREE, FRENCH, and FUN. These interconnected worlds invited journalists and partners to explore Krys’s identity by blending historical heritage with technological vision. This multi-layered spatial transformation relied on rigorous technical direction, ensuring coherence across environments while maintaining a seamless guest journey throughout the activation.
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For the FREE universe, H.stories transformed a gallery floor into a lush, grass-textured landscape designed to invite exploration, movement, and discovery. This sensory shift created an environment evoking the freedom of the outdoors: an ideal setting to unveil the future of adventure through Krys’ new generation of connected eyewear. Behind this sense of spontaneity lay absolute precision. The FRENCH universe was conceived as a collector’s atelier. Wooden textures, curated vintage objects, and carefully controlled lighting created a space that felt both authentic and elevated. At its heart, the collaboration between Krys and Le Coq Sportif came to life. More than a product showcase, this universe became a tribute to French craftsmanship and cultural heritage. The FUN universe offered a dynamic reinterpretation of the brand’s legacy through an open gallery conceived as a living timeline. Large-scale visual archives traced each decade of Krys’ history, with every era paired with its corresponding iconic eyewear, displayed on minimalist white pedestals. This space transformed brand memory into a conversational, immersive journey—an exhibition designed not only to be observed, but to be experienced.
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H.stories ensured alignment between Krys Group’s vision and the final execution through a continuous, structured dialogue between creative intent, technical feasibility, and on-site excellence.
From the earliest stages, strategic and creative directions were translated into a clear spatial and narrative framework. This allowed every concept to be firmly anchored in the brand’s DNA while remaining fully executable within the constraints of a complex, multi-environment production.
What reinforced this alignment throughout the process was the team’s constant ability to adapt as the project underwent various operational shifts. On-site leadership played a decisive role. Thanks to the presence of our CEO during final production and client walkthroughs, decisions were made efficiently, ensuring that the vision was not only respected, but elevated in its execution.
The feedback from guests and everyone involved highlighted the overall quality of the experience, the precision of the creative direction, as well as the fluidity of the journey that was delivered.
“It was very beautiful, people were delighted, it was a real success. Thank you again and congratulations.”
Despite the logistical challenges, our teams' coordination and responsiveness ensured an exceptional experience from start to finish.
