H.stories designed and installed the Paco Rabanne showroom at 17 Rue François Ier, in the 8th arrondissement of Paris. The scenographic concept: plexiglass displays designed as a tribute to the volumes of Larry Bell, stacked in stepped compositions to carry the Maison's iconic bags and accessories. Around them, a wall of vintage screens replays the runway shows, chainmail dresses line the racks, and the natural light of Rue François Ier does the rest. The showroom was delivered turnkey inside the Maison's offices, ready for press and buyer appointments. Event scenography designed to disappear behind the product: transparency as a showcase.
Designing a showroom means directing the eye: each cube guides the gaze to one piece, each height creates a hierarchy. This project reflects our approach to showrooms for fashion Maisons, a strong concept borrowed from art, precise execution and on-site installation, without ever disrupting the teams' daily work. From the design of the plexiglass displays to their assembly on Rue François Ier, we managed every step to deliver a space ready to welcome press and buyers.
Press, buyer or collection showroom: we design and install scenographies that keep the product on stage. Let's talk about your next presentation.
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Yes, it is one of our specialties. We design, produce and install press and buyer showrooms for fashion and luxury Maisons, from the scenographic concept to on-site assembly. For Paco Rabanne, we custom-designed plexiglass displays inspired by Larry Bell, then installed them at 17 Rue François Ier, inside the Maison's own offices, without interrupting the teams' work. A showroom must hold up over several weeks of appointments: every fixture is designed for buyer flow, product display and resistance to traffic. This production standard, inherited from live events, is what we bring to every collection presentation.
The concept paid tribute to the American artist Larry Bell and his volumes of tinted glass. We translated that reference into a series of transparent plexiglass cubes, stacked in tiered compositions, making the Maison's iconic bags and accessories levitate. Around them, a wall of vintage screens broadcast the runway shows, creating a dialogue between the archive and the piece on display. The natural light of Rue François Ier ran through the whole set and brought the product into focus. The guiding idea: transparency as a showcase, a scenography that steps back to leave the collection alone on stage. This search for a strong yet discreet concept is what sets a produced showroom apart from a merely decorated space.
