Christmas event
8/10/2024
Hicham Abboub

Corporate Christmas Party: Strategies for a Successful and Impactful Event

4. Plan an exceptional meal or cocktail

The meal is one of the highlights of the evening. To make an impression, consider a refined meal with options adapted to all dietary requirements (vegetarian, gluten-free, etc.). You can choose between a:

  • Cocktail dinner: Ideal for freer and more informal exchanges.
  • Seated dinner: More formal, suitable for special occasions or to welcome VIP partners.

Today, more and more companies are opting for eco-responsible caterers who prefer organic and local products. Here at H.stories our caterers have all signed our CSR Good Practice Charters.

5. Create engaging and interactive animations

Interaction between employees must be at the heart of the event. Suggest activities that promote communication and cooperation:

  • Team-building activities: Escape game, role-playing games, collaborative workshops.
  • Digital animations: To include remote teams via interactive platforms.
  • Themed photobooth: A classic that amuses and generates memories.

These animations should reflect the values and team spirit of the company while entertaining the participants. These activities must be cleverly thought out and positioned in the evening in order to promote emulation and avoid queues.

6. Manage a budget accurately

The budget is one of the trickiest aspects. Divide expenses into several categories:

  • Location of the place (30%)
  • Caterer (30%)
  • Animation and decoration (20%)
  • Logistics (10%)
  • Various (10%)

If the budget is tight, you can consider internal sponsors (partners or service providers) or discounts through partnerships.

7. Invitations and internal communication

The communication around your event must be professional and in line with the image of your company. Use your internal channels (intranet, newsletters) to promote the event and generate enthusiasm. Invitations can be physical or digital, depending on the tone of the event. Do not forget to send reminders to ensure the presence of employees.

8. Organize corporate gifts and thanks

Giving gifts to your employees and partners is a way to leave a lasting impression. Opt for gifts:

  • Personalised: Objects bearing the image of the company or personalized for employees.
  • Experiential: Offering experiences, such as vouchers for activities or seminars, is becoming more and more trendy.
  • Eco-responsible: Gifts that convey the company's sustainable values.

The aim is to show genuine recognition while remaining consistent with the company's image.

9. Measuring the impact of the event and its ROI

After the evening, measure the success of your event. Use satisfaction surveys to gather feedback from participants. Here are some indicators that we take into account at H.stories:

  • Participation rate
  • Employee engagement during the event
  • Overall satisfaction (via an internal survey)
  • Feedback from external partners

This will allow you to adjust future events to be even more effective.

Conclusion: Keys to a successful corporate Christmas party

Organizing a corporate Christmas party requires careful planning and strategic thinking. By aligning the event with HR goals and the image of your company, you will maximize its impact on the motivation and retention of your employees while leaving a lasting impression on your partners.

Don't waste any more time, contact us to discuss your next project at contact@hstories.fr and let's write your next hit together.

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