H.stories is a luxury communications agency located in Paris and specialising in high-end brand communication for premium labels and fashion houses. For over eleven years, we have transformed our clients' identities into memorable experiences through bespoke activations combining strategy, design, and storytelling. We support LVMH, Louis Vuitton, and EssilorLuxottica in creating exceptional projects where every campaign elevates the brand’s DNA.
H.stories is not a generalist provider. Since 2014, we have worked exclusively with brands and houses whose image demands nothing less than perfection. Our expertise encompasses the full spectrum of premium positioning including communication strategy, brand content, storytelling, digital campaigns, and audiovisual production. Every project is conceived as a unique creation, designed to tell a story and bring meaning to the brand's universe. We have worked with LVMH for over seven years, guided by an approach where singularity informs every decision. For Louis Vuitton, we have delivered over 34 events. This global perspective allows us to build coherent projects, from brand territory to final experience, in France and internationally. With over 350 deliveries across 5 countries, H.stories has made creation in the service of prestige its core mission.
Design lies at the heart of our approach and serves as the H.stories signature. Our collaborators and artists work on every brand's image with the same craftsmanship as a Parisian couture atelier. From branding and lookbooks to packaging and the creation of entire visual universes, every deliverable reflects both excellence and the client’s core values. For the EssilorLuxottica press days - a partnership built on four consecutive years of trust - we designed scenographies where every aesthetic detail reinforced the positioning of Persol and Nikon. The work of our creative teams turns every campaign into high-value content, crafted for digital platforms and media alike. At H.stories, design is the art of translating a premium brand’s DNA into a singular visual identity, ensuring it is never a standardized product. Our UX and web expertise further extends this visual universe e across digital channels.
In 2026, a premium brand’s identity is defined on digital platforms as much as in physical or traditional media. H.stories deploys a comprehensive digital approach: social media, storytelling, editorial content, influence and video production. We manage projects in Paris and internationally, guiding brands from the initial creative concept to high-end content production, acquisition, and visibility growth. Our approach seamlessly integrates marketing and e-commerce with end-to-end project management. For Under Armour, we conceived an immersive programme that generated +100% video coverage and +35% brand awareness. Every campaign is a bespoke project, from digital to print, with a passion for constant innovation in formats and digital content and deliverables. From managing newsletters to optimizing presence on Instagram and social networks, our team ensures impeccable photography and visual excellence across every touchpoint for every deliverable.
What distinguishes H.stories among agencies in Paris is the quality of our talents and the depth of our expertise. Our team brings together profiles from the world of luxury, beauty and digital technology: designers, producers, strategists. Other agencies outsource artistic direction while we integrate it internally with passion. The founder, Hicham Abboub, brings a strategic vision rooted in the business world and refinement. We have been supporting Ronald van der Kemp for over 3 seasons of Haute Couture in Paris, let's produce the inaugurations of Ms. Brigitte Macron's LIVE initiative and have designed several seminars for LVMH. This diversity of projects proves that H.stories knows how to create and produce communication that meets the most demanding criteria. Our commitment: to find the right balance between creativity, rigor and precision of execution for each brand, this year and the following. We regularly publish our advice and analyses in our online newspaper, in order to share our vision of prestige.
“H.stories exceeded our expectations in every area, from the creative design of the event to its flawless execution. “
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One luxury communication agency is a partner specialized in supporting high-end brands, style and prestige. H.stories is distinguished by over 11 years of expertise in Paris with groups such as LVMH, Louis Vuitton and EssilorLuxottica. Our strength: each project is tailor-made, with a design and an image designed to enhance the client's identity. We do not produce any generic content - each campaign is a unique creation, dedicated and driven by refined talents. and . We conceive each project as a work in its own right: from exclusive evenings with tailor-made lighting, to product launches in heritage or secret places, every detail is designed to enhance the brand and make an impression. Founded and based in Paris, our agency masters the codes of international luxury while offering rare agility, whether in terms of immersive scenography, VIP management or complex logistics.
H.stories covers a full spectrum: brand strategy, branding, brand content, print and digital campaigns, audiovisual production, social media, influence and consultancy. We manage every project from strategy to production, through content and images for platforms and channels. Our expertise also covers photography, video and artistic digital, for comprehensive support in direct contact with brands.
Our method always begins with an immersion in the client's universe: their values, territory, image, singularity. From this foundation, we design a comprehensive programme - from positioning to storytelling, from campaigns to physical activations. For LVMH, this approach has enabled over 7 years of partnership and dozens of missions where every detail reflected the group's DNA. Our consultancy draws on deep knowledge of prestige and the cultural standards of Parisian houses. ), and at the, Milan, Dubai). Thanks to our network of partners and our proven methodology, we guarantee the same creative and operational requirements, regardless of geography.
Paris is the global heart of luxury, design and art. Being located at 68 avenue des Champs-Élysées places us in direct contact with fashion weeks, cultural venues and the artists who define the capital's prestige. H.stories designs programmes that draw on this Parisian culture: aesthetic sensibility, finesse, artistic rigour. International brands who trust us - Kenzo, LOEWE, LoveShackFancy - choose this ability to translate Parisian excellence into a unique image and positioning.
H.stories works across prestige, beauty, perfumery, design, culture and art de vivre. Our references include LVMH, Louis Vuitton, Dior, EssilorLuxottica, Kenzo, LOEWE, Persol and Ronald van der Kemp. We also collaborate with innovative players in sport (Under Armour), digital (Ledger) and gaming (Love and Deepspace). Every sector benefits from our expertise, with concrete achievements and measurable results. About H.stories: we believe every house deserves dedicated support for its products and image. of the world capital of luxury. This expertise is reflected in our , but also in our ability to offer creative and powerful formats with an international perspective. A distilled production of Parisian know-how around the world, designed to make an impression.
Success is measured by the impact on brand image, media and digital visibility, audience engagement and concrete results. For Under Armour, our programme generated +100% video coverage and +35% brand awareness. For Kenzo, the Galeries Lafayette activation delivered +70% conversion and +115% traffic. At H.stories, every mission is managed with clear objectives and an acquisition strategy designed from the outset. We deliver high-value content for media and press, with precise tracking.
