For the Louis Vuitton SS19 aftershow, H.stories has imagined a nocturnal experience inspired by the vibrant and sunny universe of Coachella, reinterpreted in an elegant style specific to the House.
In this transformed space, warm lights, colorful installations and immersive scenographic elements recreated the chic festival spirit, while respecting Louis Vuitton's luxury codes.
Our team designed a festive itinerary combining music, California ambiance, and refined details to provide guests with a relaxed, elegant, and highly Instagrammable atmosphere. A real artistic break after the show, where modernity, culture and sophistication matched each other.
We took up a major challenge in terms of logistics and access because there was no way to get this 2T airstream in other than by pushing it delicately and precisely so as not to damage the marble slabs in the space. This event brought together more than 650 people and was very successful with the house's customers.
One of the major challenges of this event was the passage of 300 to 700 guests in just 24 hours, a change that required a total reorganization of the system.
H.stories quickly reviewed the entire reception plan, strengthened the operational teams, adjusted the scenography and redesigned the circulation in the space to absorb such volume.
This operational agility, combined with advanced expertise in high-end event scenography, made it possible to maintain a fluid, qualitative experience that is faithful to the Louis Vuitton universe, despite the complexity of the context.
“Thank you for managing this event with great agility and flexibility. Going from 300 people to 700 people in 24 hours was really not an easy thing, and Hicham managed to master it with a lot of dexterity. I was impressed again! ”
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