At H.stories, we design and produce fashion shows exceptional for brands, fashion houses and contemporary brands in Paris and France. For more than 11 years and 350 events carried out, our event agency has supported the most demanding designers in staging their seasons - from casting to catwalk design, from backstage management to live broadcasting.
We produced three consecutive Haute Couture shows for Ronald van der Kemp (SS24 at the consulate, SS25 at the Hotel d'Avaray, FW25/26), orchestrated the first Parisian fashion show of Duran Lantink with a complete assembly in 4 hours from 4 am, and collaborated with Louis Vuitton on 34+ events throughout the seasons.
As an event agency specialized in fashion, we know that a successful fashion show goes beyond the simple presentation of clothing: it is a unique moment where staging, music, space and style converge to offer a true high-end experience at the service of the collection and the brand's image. Organize fashion shows at this level of requirement requires an event partner who understands the codes of luxury.
The Casting is one of the first steps in organizing a fashion show. We provide the casting direction and fittings to select profiles in line with the DNA of the season.
For the Haute Couture shows by Ronald van der Kemp, we managed the entire cast on three seasons in a row, adjusting the line-up to reflect the creator's vision. Our method integrates the diversity of profiles, consistency with style and the constraints of fittings.
La artistic direction, led by Hicham, the founder of H.stories, sets the tone for the entire show - from the mood board to the final atmosphere on the podium.
The choice of space is a strategic element that influences the image of your brand and the guest experience at a fashion event. We produced parades at Consulate in Paris, at theHotel d'Avaray, at Domaine de Formigé in Montfermeil and in processed gross volumes for the occasion.
For theorganizing from the LVMH “Cultures and Creation” fashion show, we imagined a botanical concept combining beech trees, olive trees and hawthorns in the historical setting of the estate. Each address is selected according to the collection, the desired gauge, technical constraints and accessibility for the media and the press.
Our knowledge of the field in Paris and France allows us to offer prestigious or atypical spaces, with attention paid to acoustics, natural lighting and traffic flows.
The Catwalk design - dimensions, materials, upholstery - is designed according to the space, the style of the collection and technical constraints. For the RVDK SS25 show atHotel d'Avaray, we transformed a historic space into a contemporary setting with upcycled materials and a custom design set.
For the LVMH fashion show “From shade to light” in Montfermeil, the scenography symbolized the journey of young talents towards recognition. THEstage lighting is designed to enhance every figure on the catwalk: servo projectors, cut-outs, architectural LEDs, party games. The sound is designed as a Narrative score, synchronized to the rhythm of the passage of the models.
La backstage management is an integral part of our job asagency organization fashion show. We take care of the coordination of fittings Upstream, the hair and makeup team planning, the implementation of the looks and the organization of the timing of the passage behind the scenes. The Show-Calling - the precise sequence of the outputs of each model - is managed in real time by our team. For Duran Lantink's first Parisian runway, all of this coordination was completed in record time: Complete assembly starting at 4 am for a show at 10:30am. Ronald van der Kemp highlights this ability to “manage change in real time” - a quality that designers appreciate during the Fashion Week in Paris, where every second counts. THEwelcoming guests, press coverage and the flow management are also part of our scope of intervention on each fashion event.
On a technical level, we are deploying a complete system: sound system, stage lighting, multi-camera recording and video control. For the luxury brands who want to amplify their audience, we ensure the live broadcast ofthe fashion show - multi-camera capture, control room and live streaming on social networks and digital platforms. The Notion Magazine x Juicy Couture x Urban Outfitters activation, produced during Paris Fashion Week chez Moune with 650 people, illustrates our ability to manage technical production of high-traffic fashion events. Our event technical expertise guarantees a flawless implementation of sound and video at each event.
Beyond the show, we are working on the post-production of video and photo content to power the social networks and the press. Our teams produce Extracts from the fashion show, backstage images and content adapted to each platform. This design and production Global makes H.stories a complete event partner in the world of fashion, capable of covering each stage of a tailor-made project - from the organization of the show todigital amplification of your brand and your collection.
Produce fashion shows during Paris Fashion Week requires expertise that goes beyond simple logistics. One event agency specialized in fashion takes care of the entire high-end event: artistic direction, custom staging, technical coordination, guest management and press reception. At H.stories, our positioning in luxury and fashion allows us to meet the needs of the most demanding brands.
Our agency also organizes Aftershow evenings What of Daytime presentations, intimate events for our customers that large-scale productions. We understand the specific needs of each luxury brand and adapt our tailor-made approach.
Managing a fashion show during the Paris Fashion Week involves coordination with news agencies, public relations and event partners - knowledge that we have developed on 7 product shows and hundreds of high-end fashion events. Our Live expertise allows us to broadcast your fashion shows live to reach a international audience, while our content division produces images and videos that extend the impact of your brand after the show.
Produce a fashion show exceptional requires a partner who masters each stage: casting, scenography, backstage, technical management and distribution.
H.stories supports the most demanding brands and Houses with a recognized creativity and rigor, of Parisian consulate At Domaine de Formigé.
Whether you are preparing a Haute Couture show, a ready-to-wear project during Fashion Week or a collection presentation evening, our team turns this unique moment into a memorable fashion event for your brand. Contact Hicham to discuss this.
Do you want to organize an event? H.stories is there to support you, from design to production. Our team of experts is available to help you turn your ideas into reality and create tailor-made experiences.
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