H.stories is a luxury design agency in Paris specializing in luxury fashion and beauty, serving the most discerning luxury houses. For over 11 years, we have supported Louis Vuitton, LVMH, Kenzo, Loewe, Ronald van der Kemp, and EssilorLuxottica on their brand and communication projects, from Haute Couture shows to retail design. With over 350 events delivered in the heart of the capital and internationally, our approach connects strategy, product creation, and the production of unique experiences for each edition.
The art of luxury creation extends beyond a logo or static brand guidelines. For luxury Houses, it is embodied across every brand expression: the staging of a fashion show or a retail pop-up, the curated experience of a press dinner, and the setup of a seasonal showroom. Our approach seamlessly integrates brand strategy and brand identity with scenographic production, into a single, controlled process. For Louis Vuitton, we orchestrate the scenography of in-store launches and the visual expression of aftershows. For Ronald van der Kemp, we handle the complete realization of a Haute Couture show, from backstage to catwalk. For Kenzo, we create retail scenography for pop-ups that transform a boutique into an ephemeral theater. Our work is rooted in the art of luxury, excellence, and French craftsmanship, which forms the foundation of every project. Beyond communication, it's the final experience that truly reveals the brand: what the guests see, touche, photograph, and share on social media platforms.
Our studio covers all luxury and beauty touchpoints, ensuring a seamless creative vision across the entire brand experience. Spatial design encompasses layout plans, the guest journey, collection staging, lighting ambiance, and the aesthetic palette for each edition. Custom sets and furniture are designed, produced, and installed in-house, from initial brief to final dressing. For fashion shows, our creative direction integrates the catwalk, backstage coordination, the visual expression of the collection, and editorial content for platforms. We also produce creative assets necessary for creative validation such as 3D plans, mock-ups, and prototypes, as well as product creation, invitation packaging, accessory styling, brand guidelines, logo, and edition naming. Our studio also develops digital content for brand platforms and social media, as well as retail activations (pop-up stores, shop-in-shops, seasonal window displays) and event websites.
Luxury design demands a sophisticated grasp of multiple codes. Brand codes rely on signature colors, historic typefaces, specific codes for each department (fine jewelry, ready-to-wear, haute couture, beauty), and the visual prohibitions that define each brand. Parisian locations, too, adhere to their own distinct grammar: private mansions in the 8th arrondissement, private residences in the 16th, Champs-Élysées flagships, Haute Couture ateliers in Faubourg Saint-Honoré, and heritage gems like Galeries Lafayette or Le Bon Marché. International press and VIPs expect a specific standard of excellence, a narrative tailored to the influential audience, and content deliverable on official platforms within tight deadlines. On the digital front, the goal is to orchestrate consistent content production across new international platforms, the website, and the amplification campaign, seamlessly integrated with the event's physical manifestation. For EssilorLuxottica, we have been producing press days for 4 consecutive years, integrating all brand touchpoints, from retail design to digital campaigns. For LVMH RSE Days, we conveyed through an understated set design the group's reusable materials, commitment values, and sustainable corporate culture. For your next creative projects in France or internationally, our studio orchestrates the production, the narrative scope, and the distribution across international media platforms.
Premium visual creation relies on continuity and uniqueness. Our studio brings together art directors, set designers, spatial designers, decorators, and graphic designers into a stable in-house team. Hicham Abboub, founder of H.stories, is a graduate of EM Lyon Business School and personally attends the initial meeting with each new client House, without intermediaries. We have been supporting LVMH for 7 years on increasingly strategic seminars: Blueprint, CSR Days, Meta Days, Legal Department Workshop, Canopée Inauguration. Louis Vuitton has also entrusted us with over 34 luxury events, including the 2017 Cruise Collection produced simultaneously in two boutiques, followed by 7 new projects secured as a result of this success. Ronald van der Kemp has renewed his trust for the fourth consecutive Haute Couture season. At the heart of our approach, French craftsmanship and innovation converge to serve the unique visual and cultural expression of each House. Our work is based on the transmission of expertise from one edition to the next and on building a long-term brand image. Discovering our studio means revealing your House's unique aesthetic through an experience rooted in the world of luxury. It is this continuity of vision that distinguishes H.stories from other Parisian creative agencies, and which defines our value for each new campaign. Our expertise covers both established luxury brands and new emerging brands, from spatial architecture consulting to image production for new media campaigns. For Houses and brands wishing to contact our studio, discover a new approach to luxury, and reveal a unique aesthetic, our teams are at your disposal.
“H.stories brought immense creativity to the transformation of our showroom, seamlessly bringing all our brands together into one cohesive universe."
Looking for a luxury design agency in Paris for your next fashion show, pop-up, boutique launch, press day, or digital activation? A single consultation is enough to define your creative direction, timeline, and budget. For brands that reject standardised scenography, we design bespoke environments that extend the narrative of your brand far beyond the event itself.
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H.stories combines the rigor of premium event production with creative excellence dedicated to luxury Houses. Our studio covers the entire scope: space scenography, creative direction for fashion shows, product and invitation packaging design, custom sets, 3D plans, digital content, naming, and editorial graphic charter. While most luxury communication agencies focus on branding or digital, H.stories physically produces the setups that bring the brand to life for the press, VIPs, and buyers. Hicham Abboub, founder, attends the first meeting with each new client House. Our references (Louis Vuitton, LVMH, Kenzo, Loewe, Ronald van der Kemp, Dr Vranjes, Thayna Caiçara) attest to a deep understanding of luxury and fashion codes.
Our scope covers space scenography (layout plans, guest journey, lighting ambiance), custom sets and furniture, artistic direction for fashion shows, 3D plans and models, product design, product packaging and VIP invitation packaging design, naming and graphic charter, retail scenography (pop-up stores, shop-in-shops, window displays), and the production of editorial content for platforms (photos, signature videos, social recaps, and new web campaigns). Each format is tailored to the House's ambition, the collection's universe, and the overall strategy.
The capital offers a unique setting for luxury design. For fashion shows and press presentations, the city brings together Haute Couture ateliers in the Faubourg, private mansions in the 8th and 16th arrondissements, and heritage theaters in the city center. For pop-ups and retail activations: the flagships on the Champs-Élysées, Galeries Lafayette, Le Bon Marché, and the boutiques on Avenue Montaigne. For VIP dinners and intimate evenings, Paris offers the private mansions of Faubourg Saint-Honoré, private lounges in luxury hotels, and numerous rooftops with views. Our studio knows these locations and facilitates their selection and negotiation ahead of competitors.
The budget depends on the setup. For a light scenography in an existing space: starting from €10,000. For a complete immersive creation (custom set, furniture, product staging): from €40,000 to €100,000. For a temporary scenographic pop-up store with full retail design: from €30,000 to €80,000. For a Haute Couture fashion show with artistic direction, catwalk scenography, editorial content, and digital amplification: quote based on specifications. Each proposal is built item by item and validated with you from the initial brief.
For a full fashion show: 6 months before the date, up to 12 months for the most demanding Haute Couture formats. For a scenographic retail pop-up: 4 to 10 weeks depending on complexity. For a VIP press presentation: 6 to 8 weeks. For a new digital campaign and an editorial website: 8 to 12 weeks. Our studio handles very tight schedules, as was the case for Louis Vuitton where the FIFA installation was redesigned and delivered in 5 days after a change in artistic direction.
Our studio works with luxury brands across France and internationally. We have produced for Louis Vuitton in Paris (Cruise Collection), for LVMH in several French cities, and for Ronald van der Kemp and Duran Lantink in Paris for PFW. For brands with multi-city operations (Lille, Lyon, Bordeaux, Aix-en-Provence, Monaco, Geneva, Dubai), our regional network guarantees consistent execution quality for every new edition, whether it's a retail project, a fashion show, or an international campaign.
Yes, our studio relies on a network of renowned French artisans for the creation of sets, custom furniture, and unique scenographic elements. Carpenters, metalworkers, florists, screen printers, set designers and upholsterers are mobilized as required. This artisanal continuity, inherited from our work for the most demanding luxury Houses, guarantees premium execution quality for every edition. For Ronald van der Kemp, the catwalk's scenic expression relies on workshop craftsmanship that is difficult to mass-produce.
Our approach systematically links physical scenography with digital deployment. Each event setup is designed with its platform extension in mind: official photography, signature video, motion design, social media content, and editorial recaps for the brand's website. The goal is to produce, in a single workflow, both the experience for attending guests and the content that extends its reach to an international digital audience. For Louis Vuitton FIFA, the boutique scenography was conceived as a set that would itself generate video and photo content, delivered to the communication teams immediately after installation.
