H.stories is a storytelling agency based in Paris, specializing in brand narrative strategy and development for luxury, fashion, and beauty Maisons. For over 11 years, our agency has supported Louis Vuitton, LVMH, Kenzo, Loewe, Ronald van der Kemp, and EssilorLuxottica in shaping their storytelling, event communication, and editorial direction to reach their target audiences. With more than 350 events delivered, our team connects storytelling, marketing strategy, and content production to turn every brand expression into a memorable story.
Brand storytelling isn't just about writing a manifesto or a brand book. For premium brands, it unfolds across every communication channel: the scenography of a fashion show that extends the collection's narrative, the expert-led press dinner that conveys the brand's story to influential journalists, and editorial content that develops the brand's world on social media. Our storytelling agency approach connects narrative strategy, scenographic production, and content creation into a single, controlled flow. For Ronald van der Kemp, we design and produce the storytelling for each Haute Couture season, from backstage to catwalk, including official content for the international digital audience. For Louis Vuitton, the FIFA collaboration materialized as boutique scenography and signature video content. For Kenzo, the narrative of the Galeries Lafayette pop-up generated a memorable brand experience and measurable results.
Our studio covers all narrative formats expected in the luxury, fashion, and beauty sectors. Editorial storytelling ensures consistency across the brand book, manifesto, brand history, and campaign narratives. Multi-channel visual storytelling leverages official photography, signature video, motion design, and social media content targeted at influential audiences. Event storytelling integrates the brand narrative into the scenography, the guest journey, and the sensory experience of each edition. Digital storytelling extends the narrative through marketing content dedicated to digital platforms, a social media strategy, a podcast, or YouTube mini-documentaries. Finally, press storytelling takes the form of an enhanced press kit with executive quotes, on the ground insights, and ready-to-publish content within 24 hours. Our luxury PR agency in Paris places storytelling at the core of its public relations expertise.
Luxury storytelling requires a nuanced understanding of the world a House inhabits. Tone of voice, cultural references, distinctive vocabulary, and meaningful narratives, form the editorial foundation that makes a House stand out from the rest. Influential media, including fashion, beauty, luxury, and business journalists, expect well-constructed narrative elements, verifiable data, and a publication rhythm tailored to their sections. Meanwhile, the digital audience engages with different platforms in different ways, requiring tailored communication styles, the right degree of transparency, and content formats adapted to each channel (Instagram, TikTok, YouTube, podcast). Each premium House also dictates its visual and editorial guidelines with historical references and foundational values, all of which are essential to respect. Our expertise is rooted in our work for LVMH (Blueprint seminars, CSR Days, Meta Days, Legal Department Workshop), where we build unifying brand narratives for the group's teams. For brands seeking consistent storytelling, from runway to digital content, it is this integrated approach that distinguishes H.stories from traditional communication agencies.
Brand narratives are shaped through long-term commitment. Our team brings together art directors, editorial writers, broadcast specialists, and project managers, into a stable in-house team. Hicham Abboub, our founder, attends the initial meeting with every new client. We have partnered with LVMH for 7 years on increasingly strategic seminars. Louis Vuitton has entrusted us with over 34 events, including the 2017 Cruise Collection, produced simultaneously in two boutiques, followed by 7 subsequent projects. Ronald van der Kemp continues to place his trust in us for the 4th consecutive Haute Couture season. This continuity in client relationships, the stability of our team, and the long-term development of our editorial expertise, set H.stories apart from traditional communication agencies. Our approach integrates storytelling, marketing strategy, digital communication, and event production into a cohesive service offering for premium Houses.
“We value that H.stories consistently presents us with multiple options and a range of viable technical solutions."
Looking for a storytelling agency in Paris for your next runway show, launch, press dinner, or communication campaign? A first conversation is enough to define your brand narrative, storytelling strategy, and timeline. For Maisons that reject off-the-shelf narratives, we craft stories that extend and sustain your universe over time.
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H.stories combines the narrative expertise of an editorial agency with the production rigor of a premium event agency. Our services cover the full spectrum of storytelling: brand narrative development, event scripting and design, production of official content (photos, videos, podcasts), digital content marketing, and social media strategy. While most agencies focus on branding or digital communication, H.stories physically produces the experiences that bring the story to life for the press, VIPs, buyers, and the international digital audience. Hicham Abboub, our founder, personally attends the initial meeting with each new client.
Our service covers editorial storytelling (brand book, manifesto, brand history), multi-channel visual storytelling (photography, signature video, motion design, social media content), event storytelling (narrative scenography, scripted guest journey, sensory experience), digital storytelling (content marketing, social strategy, podcast, mini-documentary), and press storytelling (enhanced press kit, quotes, field anecdotes). Each format is tailored to the brand's ambition, the target channel, and the influential audience segment.
Our sector expertise covers luxury (LVMH, Louis Vuitton, Loewe, Kenzo), fashion (Ronald van der Kemp, Duran Lantink, LoveShackFancy, Juicy Couture), beauty (EssilorLuxottica, Persol, Krys, Dr Vranjes), sports (Under Armour with Teddy Riner), the tech industry (Ledger), the gaming market (Love and Deepspace), and institutional clients (LIVE Association). Each sector requires a specific narrative grammar and editorial development tailored to its audience.
The budget depends on the scope. For a brand book and editorial manifesto only: starting from €10,000. For complete event storytelling (writing + scenographic production + official content): from €30,000 to €100,000+. For a multi-channel storytelling campaign with digital content marketing: from €50,000 to €150,000. For year-long storytelling for a House (narrative, content, editorial series): quote based on specifications. Each proposal is built item by item.
For a complete brand book: 6 to 8 weeks for writing and validation. For event storytelling with scenographic production: 8 to 12 weeks. For a multi-channel digital campaign: 10 to 16 weeks. For an annual storytelling strategy: continuous deployment with quarterly deliverables. The earlier the brief arrives, the more precisely the writing, production, and content marketing can be tailored.
Paris is our base, but our storytelling team works with Houses across France and internationally. For brands operating in multiple cities (Lille, Lyon, Bordeaux, Aix-en-Provence, Le Havre, Monaco, Geneva, Dubai), our regional network ensures editorial consistency and writing quality for each project, whether it's a new retail project, a Fashion Week show, or an international campaign.
