At H.stories, we produce pop-up stores like events: a location, a narrative, a set design, and measurable results. We don't just rent out walls or build booths; we design branded pop-up shops that convert, such as the Kenzo pop-up at Galeries Lafayette with its 70% increase in conversion. Your pop-up store agency in Paris brings luxury event production to the world of retail.
A successful pop-up store is not just a decorated shop; it is a permanent mini-event: every day of operation recreates a first impression. This is exactly the job of an event agency—maintaining production excellence from the first day to the last. At H.stories, the pop-up is the retail extension of our expertise in brand activation: we define the intent (awareness, sales, lead capture), write the visitor journey like a story, and produce the entire experience with our scenography, technical, and content capture teams. Since 2013, we have been supporting luxury houses and premium brands, with over 350 events produced and over 7 years of collaboration with LVMH. What this standard changes for your ephemeral boutique: deadlines met, decor that survives three weeks of foot traffic, and figures to present to your marketing department.
First, the department store corner: a brand space in the heart of a high-traffic location, like the Kenzo pop-up at Galeries Lafayette, where the scenography must make an impact in just a few seconds. Next, the immersive pop-up, designed as an experience to walk through: for the Love and Deepspace activation, we transformed a Parisian venue into a gaming universe, with scripted queues and photo spots designed for social media. The ephemeral product presentation, a short and exclusive format, like the Dr. Vranjes presentation: a few days, a select group of guests, and a precise decor serving a fragrance. Finally, the launch pop-up, which turns a product launch into a destination to visit rather than a party to forget. Four formats, one single method: the venue tells the brand's story, and every square meter has a role.
We approach locations as operators, not real estate agents: what matters is not the list of addresses, but the compatibility between your brand, the neighborhood, and production constraints. A department store corner offers traffic but requires overnight setup windows and strict standards. A pop-up boutique in the Marais provides scenographic freedom but requires generating traffic through events and social media. An atypical venue—such as a gallery, private mansion, or former studio—creates the sense of rarity that luxury houses seek, provided there is impeccable technical engineering: power supply, flow, security, and accessibility. Our role is to negotiate the right venue to serve the narrative, anticipate permits, and keep the schedule on track, from the first site visit to the teardown. Everything begins with scoping: commercial objectives, audience, and success indicators. Then comes design: art direction, floor plans, and custom-designed scenography, down to the choice of materials and lighting. Production follows, managed like an event: retro-planning, fabrication, design and production coordinated with the venue, installation, and operation. During the opening, we manage the activation: press highlights, retail activations, and guest management. And because a pop-up lives as much online as it does on-site, we ensure continuous content capture: photos, videos, and social formats delivered during the operation, not three weeks later. Upon closing, you walk away with a quantified report: traffic, conversion, generated content, and insights for the future.
A pop-up store produced by H.stories typically costs between 30,000 and 80,000 euros, depending on the surface area, the level of scenography, and the duration of the operation. A gallery activation, which is shorter and more focused, starts at 25,000 euros. In terms of timing, allow for 4 to 12 weeks between the brief and the opening: the lower end for a short format in an already identified location, and the higher end for a department store corner with custom fabrication. These estimates cover design, scenography, technical production, and venue coordination; they are refined into a quote after an initial project scoping.
H.stories supported our project with great flexibility and deep expertise; many thanks to Hicham and his team.
Looking to organize an event that meets the highest standards? H.stories, a pop-up store agency in Paris, is your ideal partner. Contact us today to bring your most ambitious projects to life.
Request for a quote
Both terms refer to the same thing: a temporary retail space. The real difference lies in the intent. An ephemeral boutique may simply be a temporary point of sale; a brand pop-up store is a showcase produced as an event, with a narrative, a scenography, and success metrics. Our business is the latter: turning a temporary space into a brand highlight where we measure traffic, conversion, and generated content.
Expect between 30,000 and 80,000 euros for a complete pop-up store in Paris, depending on the surface area, the level of bespoke scenography, and the duration of the operation. A gallery activation starts at 25,000 euros. These amounts cover design, production, installation, and venue coordination. Each project receives a detailed quote after the scoping phase: it is the surface area and the scenographic ambition that drive the budget, not just the duration.
From a few days for a press highlight or product presentation, to six weeks for a full retail activation. The most common format for our clients is between two and four weeks: long enough to build word-of-mouth, short enough to preserve the sense of scarcity. The Kenzo pop-up ran for three weeks at Galeries Lafayette, with performance increasing until the very last day.
Department store corners for traffic, ephemeral boutiques in the Marais and on the Right Bank for creative freedom, and atypical venues—galleries, private mansions—for the sense of exclusivity. Our conviction as a pop-up store agency: we negotiate the venue based on the brand's narrative, never the other way around. We manage scouting, permits, and technical constraints so that the space serves the project rather than limiting it.
Four categories of indicators: traffic (entries, peak hours), conversion (sales, basket size, trials), capture (leads, sign-ups, pre-orders), and generated content (posts, mentions, press coverage). For the Kenzo pop-up, this tracking recorded +70% conversion and +115% traffic on weekends. We define these indicators during the scoping phase so that your marketing department receives a data-driven report, not just a photo album.
4 to 12 weeks between the brief and the opening. The lower end of the range corresponds to a short format in an already available space; the higher end to a department store corner with custom fabrication and brand approvals. Our experience with tight deadlines makes the difference: our teams once delivered a complete boutique in five days for Louis Vuitton × FIFA on the Champs-Élysées.
Yes, and that is what distinguishes a strategic activation from a simply decorated shop. We ensure continuous content capture throughout the operation: photos, videos, social-ready formats, and an editorial kit for your teams. A pop-up lives twice—on-site and online—and the latter amplifies the former. This content production is integrated into our mission, not added as an optional extra.
It is, in fact, its natural environment: testing a concept without committing to a permanent boutique, embodying a collection, or occupying a strategic neighborhood for the duration of a launch. Luxury houses have long understood this, from department store corners to pop-up flagships. Our expertise in luxury and fashion, built with LVMH, Kenzo, and Louis Vuitton, guarantees the level of execution these brands demand from a retail-specialized event agency.
.png)
.png)
