H.stories is a premium event agency specializing in product launches in Lyon for luxury, fashion and beauty Maisons. For over 11 years our team has partnered with Louis Vuitton, LVMH, Kenzo, EssilorLuxoteca and Persol for their boutique openings, press diners and product activation campaigns. With over 350 events delivered, we turn every product launch into a defining moment of your brand's commercial calendar, carefully staged, executed and amplified across every channel.
A product launch in Lyon is no small feat. It impacts the brand's image with regional press, local buyers, influential tastemakers, and an international digital audience. Our approach seamlessly integrates brand strategy, retail design, audiovisual production, and press amplification into a single, controlled workflow. Our collaboration with Louis Vuitton demonstrates our creative agility. For a fragrance launch at the Montaigne boutique, we designed a custom retail experience, while for their FIFA collaboration, we orchestrated the launch by completely reimagining the space in just 5 days, following a sudden change in artistic direction. For Kenzo, our pop-up activation at Galeries Lafayette resulted in immediate commercial success. Thanks to an immersive retail design and an optimized customer journey, the activation generated a measurable increase in traffic and sales. It is with this same commitment to excellence that our luxury design agency handles the artistic direction and retail design for your future launches.
Our studio implements all the key elements for a successful launch. Store launches are built upon immersive retail design, meticulous product presentation, and a fully choreographed guest experience, complemented by video capture and production for digital platforms. For press and influencers, we favor tailor-made formats designed to foster genuine interaction with brands: intimate dinners around carefully staged tables, business breakfasts, or private workshop tours, all enhanced by augmented press kits provided on-site. Each press dinner relies on meticulous sourcing of influential journalists and an editorial strategy that extends the experience beyond the event itself. Our pop-up activations merge retail design and interactive mechanics to maximize UGC and social media visibility, transforming a temporary sales point into a powerful brand statement. The digital amplification campaign extends the event with social media posts, dedicated web content, and a signature video for editorial teams. To orchestrate this global media resonance, our luxury PR agency in Paris amplifies the product launch experience.
Lyon has established itself as France's second-largest market for luxury and fashion, after Paris. Connected via Saint-Exupéry International Airport and just two hours from the capital by train, the city attracts a strong influential clientele drawn to the high-end retail of Rue Émile Zola and the prestigious Brotteaux district. Our selection of venues for product launches in Lyon revolves around complementary formats, each designed for distinct brand narratives. The Yachts de Lyon for a cocktail reception on the Rhône, the Grand Hôtel-Dieu for a prestigious press presentation, OnlyKart Lyon for a sports product activation, the Institut Lumière for a cultural launch, the Musée des Confluences for spectacular staging, and the Beaujolais châteaux for a residential launch. Our agency has an intimate knowledge of the city: from the retail landscape of Rue Émile Zola to exclusive venues, including local Champagne houses and Michelin-starred chefs available for bespoke press dinners.
A successful product launch hinges primarily on the reliability of the team. We don't just manage events; we build long-term creative partnerships rooted in absolute trust. It's Twhy LVMH has been collaborating with us for 7 years, entrusting us with over 34 events for Louis Vuitton. It's also why EssilorLuxottica is entering its 4th consecutive year alongside us, and why visionary designer Ronald van der Kemp chooses us, season after season for 4 years, to manage his Haute Couture shows. For brands looking to launch a product in Lyon with a stable team, the high standards of Parisian luxury, and an unwavering attention to detail, it's this continuity that sets H.stories apart from local agencies with unpredictable turnover.
“Even after 34 events with us, H.stories continues to surprise us with innovative concepts.”
Looking for an agency for your next product launch in Lyon ? A quick chat is all it takes to define your brand strategy, select your venue, identify your target journalists, and establish your timeline. For brands that refuse generic, off-the-shelf launches, we design experiences that genuinely elevate your brand's image long-term.
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H.stories combines the rigor of premium event production with product launch expertise for luxury Houses. Our studio covers the entire scope: store set design, audiovisual production, press dinners, digital activation, and content marketing. While most Lyon agencies focus on logistics, H.stories physically produces the setups that bring products to life for the press, buyers, and digital audience.
For a retail launch: Rue Émile Zola, Les Grandes Galeries Lafayette de la Presqu'île, the flagship stores in the Brotteaux district. For an intimate press dinner: Grand Hôtel-Dieu, Institut Paul Bocuse, the Beaujolais châteaux. For an innovative product activation: OnlyKart Lyon, Musée des Confluences, La Sucrière. For a multi-brand press presentation: Les Yachts de Lyon, Institut Lumière.
The budget depends on the campaign. For a store launch with set design: starting from €30,000. For an intimate press dinner with approximately 30 journalists: €15,000 to €40,000. For a multi-channel launch (store + press + influencer + digital amplification): €80,000 to €250,000. Each proposal is itemized.
Recommended lead time: 8 to 12 weeks for a full launch. For a simple store launch: 4 to 6 weeks. For a multi-channel launch with an influencer campaign: 12 to 16 weeks. Our studio handles tight schedules, as demonstrated with Louis Vuitton, where the FIFA installation was delivered in just 5 days.
Our studio covers Lyon and the Auvergne-Rhône-Alpes region (Villeurbanne, Saint-Étienne, Annecy, Grenoble, Beaujolais and Rhône vineyards). Additionally, our offices in Paris, Lille, Bordeaux, Le Havre, and Geneva produce your launches throughout France. Le Havre audiovisual agency covers Normandy, and our Paris audiovisual agency covers the capital.
Results vary depending on the campaign. For Kenzo (Galeries Lafayette Pop-up), we generated +70% sales conversion, +115% weekend traffic, +70% weekday traffic. For Under Armour (Teddy Riner campaign), brand awareness was significantly strengthened. Each project is measured against specific KPIs (conversion, traffic, media coverage, social media engagement).
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