Agency expert in product launches in Paris
Launching a product is a strategic moment that requires perfect organization and an innovative approach to captivate your audience. At
, we transform your ideas into major events, designed to maximize the impact of your launches.
Our aim is to create a unique and engaging experience that is tailored to your brand and your goals, whether it's attracting customers, impressing partners, or generating broad media visibility.
At H.stories, each product launch is unique. We start by thoroughly understanding your goals, the universe of your product and the expectations of your audience. Based on this analysis, we develop a creative concept fully adapted, based on strong visual elements and an immersive staging. Whether you want to organize a face-to-face, hybrid or digital event, our team of scenographers and designers takes care of creating an original atmosphere that will capture attention and make an impression.
We know that a product launch is more than just a presentation. It should become a participatory experience. That’s why we’re always thinking about creating ultra personalized scenes with particular attention to detail in order to enrich the experience of your guests. This is in particular what we achieve during the press days of the EssilorLuxottica group, which chose us to create the global guidelines for the press days. We also produced the Krys product launch party for the release of its connected sports eyewear.
A successful launch also requires a flawless organization. H.stories takes care of all the logistics of your event: reservation of premises, coordination of technical service providers, installation of audiovisual equipment and management of guests. We take care of every technical detail so you can focus on what matters most: the message you want to deliver and the impact you want to create. With our team by your side, you can rest assured that your launch will go off without a hitch. As a technical partner for product launches in Paris, we handle the show control, installation and dismantling: the Louis Vuitton × FIFA store was delivered in 5 days on the Champs-Élysées.
Launching a product also means knowing how to talk about it. At H.stories, we help you create an effective and multi-channel communication strategy with your media partner. Before the event, we work to generate interest in your product through targeted social media campaigns, press relations and exclusive invitations. During the event, we use interactive tools and livestreaming to maximize the reach of your message. And after the event, we support you to prolong the enthusiasm with effective follow-up.
Today, a product launch can reach an audience well beyond the physical event. H.stories masters the organization of hybrid and digital events so your launch isn’t limited to a local audience. Thanks to our livestreaming solutions, with live streaming on platforms like Twitch, YouTube, or Facebook, we allow you to engage a global audience. Whether for a virtual presentation, live e-commerce, or online demonstrations, we guarantee a smooth and quality broadcast.
It is this global approach that guarantees a real return on investment. H.stories positions itself as a product launch agency that will support you with confidence on your most ambitious projects, even on very short deadlines. In 2018, Louis Vuitton selected H.stories for a major challenge: organizing, in 5 days, the global launch of the World Cup collection at the Champs-Élysées flagship store, with numerous VVIPs in attendance.
Our product launch projects
Perfume, collection, film, dinner: each product launch calls for a different format. Discover some of our event agency's projects.
- A perfume in a boutique: for the launch of the Le Jour Se Lève perfume, Louis Vuitton entrusted us with the design and production of the event in its Montaigne boutique. The objective: a sensory experience in the image of the perfume, in a scenography inspired by dawn.
- A collection in a department store: to turn the shopping experience into a playful moment, we placed a giant UFO catcher at the heart of the space of the Kenzo pop-up at Galeries Lafayette, designed for the launch of a new collection. The Kenzo teams bear witness to it: “thanks to this activation and this idea of UFO catcher”, attendance rose by 115% at weekends and by 70% during the week, in addition to the increase in conversion.
- A launch with an athlete: for the new campaign of Under Armour with Teddy Riner, we worked with the brand's communication teams, took part in the storyboard of the launch film, then recreated its universe for the press conference. Result: more than 100% additional video reports compared to previous campaigns and +35% awareness.
- A launch dinner: for the international launch of The Drive Within campaign by Persol, we imagined and produced a dinner at the Thoumieux brasserie, in an atmosphere inspired by Italian roads. This dinner strengthened the brand's presence in the French luxury market.
Product launch: from strategy to results review
Our support begins with a strategic brief: your marketing objectives, your audiences and the messages your product must carry. This is where the launch strategy is built, based on your image and communication challenges.
- Design: the concept, the storytelling, the artistic direction, the visual universe and the guest journey.
- Media: in public relations, we handle external communication, from invitations to press kits and press releases, through to interviews.
- Digital amplification: video capture and content creation for social media, so that your communication extends the launch.
- Review: we measure the coverage (articles, visibility, media impact) and make strategic recommendations for your next communications.
“Even after 22 events organized for us, H.stories always knows how to surprise us.”
Contact H.stories for your product launches
Do you have a product or a new collection to launch? Let's design a tailor-made event together, built to maximize the impact of your launch. Contact us today to talk about your project.
Request for a quoteThe most asked questions
Look at what it has produced, for which brands, and what its clients say about it. H.stories has produced more than 350 events for exceptional Maisons. Among our clients, Under Armour praised a team that “was able to understand our values and translate them into a powerful and inspiring staging”.
The price depends on the setup: a boutique launch, a dinner or a multichannel launch with influence and digital amplification do not require the same resources. After a first conversation with Hicham Abboub, the founder, we design a detailed proposal. And we know how to adapt. After the FW21 press day, Luxottica gave this feedback: “Congratulations H.stories for your work and for adapting to our budget and our constraints, in particular this setup from 5 p.m. to 5 a.m.”
