Brand activations
At H.stories, we transform interactions between brands and their audiences into immersive and impactful experiences. Through innovative strategies and daring activations, we enable your brand to stand out.
We offer several types of brand activations, including pop-up stores, pop-up events, interactive experiences, and product launches.
We deploy a wide range of brand activations adapted to your needs. Whether you are looking for increase the reputation of your company or generate engagement around a product launch, we design tailor-made strategies throughout France.
We can organize this brand activation independently or in close partnership with your press or communication agency, in order to ensure optimal coordination of strategic issues. For example, for an activation in a public place, we manage not only filming permits but also all the necessary legal aspects.
We create storyboards and manage the entire creative process beforehand and the overall production: framing, editing and image and sound shooting. Our expertise in content production and social media, particularly on Generation Z, Y and X targets, guarantees maximum impact.
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Our activations are not limited to events: they create lasting emotions and connections. From design to production, our team ensures rigorous and creative management. With proven expertise in coordinating large-scale events, we ensure that each activation becomes a memorable experience. Whether you want to organize a press conference, An award ceremony or an aftershow, we adapt to each context to enhance your brand image.
Many advertising agencies and communication agencies use H.stories as part of their event activations. As was the case with the Stir PR agency in the context of activations for Chapel Down or the KCD worldwide agency for the activations of LoveShackFancy in Paris.
“What a pleasure to work with Hicham and his teams. Creativity, responsiveness and attention to detail, nothing escapes H.stories, despite last-minute requests.”
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Do you want to activate a brand in Paris or elsewhere in France? We are at your disposal to discuss and advise you as best as possible for maximum impact.
Information requestThe most asked questions
A brand activation is an event operation designed to create an emotional connection between a brand and its audience, by activating the senses, memories and immediate engagement. In Paris, the world capital of luxury and creation, this strategy is taking on a particular dimension. It not only allows you to assert your positioning, but also to create an iconic moment in an exceptional place.
At H.stories, we consider brand activation as a narrative staging: each project is based on the brand's DNA, its current challenges (product launch, heritage storytelling, transformation), and the promise of a new experience. Our approach in Paris makes it possible to exploit a unique ecosystem: inspiring places, artisans, artists, galleries, rooftops, confidential workshops... everything becomes material for activation.
In Paris, the most effective activations are those that arouse Immersion, The surprise and personal ownership. A few formats that work particularly well:
- Immersive pop-up stores, scenographed as experiential paths;
- Artistic or olfactory performances, in a confidential gallery or showroom;
- Branded experiences in historic places (mansions, art workshops);
- Interactive installations in urban or digital places (AR, 3D, event NFTs);
- Private lounges or immersive tastings around an iconic product.
H.stories designs these activations by combining design, narration and performance, to offer much more than an event: a sensory signature of the brand.
Our support is based on a methodology that is both rigorous and sensitive:
- Listening and diagnosis phase : understanding of positioning, marketing issues, the creative universe and specific objectives.
- Strategic and narrative proposal : creative pitch, moodboard, storytelling, artistic direction, proposed formats.
- Search for places & talents : sourcing of places adapted to the brand's universe, selection of artists, technical partners or artisans.
- Production & coordination : complete logistics, audiovisual production, creation of decorations, management of authorizations.
- Operational management : coordination on D-day, reporting, documentation, performance monitoring (reach, press, engagement).
We also operate well in complete autonomy only in close collaboration with your PR, brand content or artistic direction teams.
Although based in Paris, we support our customers on activations in switzerland, in London, in Milan or in Dubai. Our customers rely on us not only for our creative expertise but also for our culture of high-end execution, our international network and our knowledge of the luxury sector.
We ensure consistency between Parisian artistic sensibility and the cultural or logistical challenges of international markets. By choosing us, you get access to a unique event expertise, a sense of detail, and an ability to make your brand shine with elegance, wherever it is located.
Budgets vary greatly depending on format, location, duration and level of ambition. Here is an indicative estimate:
- Pop-up store format : between €30,000 and €80,000;
- Immersive evening with scenography : between €40,000 and €120,000;
- Mobile or gallery activation : from €25,000, depending on personalization.
Our agency is recognized for its ability to offer high quality solutions, regardless of the budget, without compromising impact or image. Together, we build projects that are consistent with your challenges, while guaranteeing a strong return on experience.
Paris offers an exceptional catalog of inspiring places for your activations:
- Private mansions from the Marais or Saint-Germain for an intimate and prestigious experience;
- Industrial sites or rehabilitated wastelands, perfect for a modern/contemporary contrast;
- Confidential rooftops for events at heights with a view of Paris;
- Immersive studios and digital galleries for technological or artistic experiences;
- Pop-up shops in strategic districts (Le Marais, Saint-Honoré, Haussmann).
H.stories selects these locations based on your storytelling, your goals, and the expected experience. We can also offer unusual places that are rarely open to the public, for maximum impact.
